Well, isn't this clever...?

Uber will price its IPO at the midpoint of its target range or below, a source familiar with the matter told CNBC.

Uber set a price range of $44 to $50 per share for its IPO in an updated filing last month. On a fully diluted basis, that would put Uber's valuation at $80.53 billion on the low end of the range and $91.51 billion on the high end. At the midpoint of its stated range, Uber's valuation would be about $86 billion on a fully diluted basis.

This is some big boy thinking from Silicon Valley's enfant terrible. 

Everyone [including us] is expecting Uber to break out after it lists, but considering that it lost $3 billion last year, is watching Lyft stock get absolutely bludgeoned, and will be more than likely debuting on the first day of a trade war between the two biggest economies in which it operates, it's rather canny of Uber to leak word that it might disappoint everyone when it turns into $UBER.

And while we enjoy manipulating the narrative just for the sake of it, we also see this as a signal of actual growth from Uber. Evan fake and performative humility is something that Uber seemed incapable of a few months ago. The company was built on the notion of wildly overpromising while taking an almost violently aggressive competitive stance regardless of the situation. It's almost reassuring to see Uber lying in a different way and using a leak to the press to do it.

We fully expect the stock to price out in the upper end of its range, but who really gives a shit? Uber is not about facts, it's about zeitgeist. And what's more current that being untruthful about what you are and how you feel about yourself?

Uber to price IPO toward the low end of target range [CNBC]

Related

Uber hindenburg

Uber's Quarterly Results Likely Causing Masa Son To Experience A Confusing Tumescence

Public company valued at $53 narrows quarterly losses to just over $1 billion...and, yes, those words are "narrows" and "quarterly"

Uber hindenburg

Investors Psyched To Learn That Morgan Stanley Was "We Need A Naked Short"-Level Of Confident As Uber IPO Approached

If an underwriter is using a naked short to sell you insurance on an IPO and you still buy into it, you might be too dumb to have money.

KalanickUberTotalRecall

Guy Who Founded Uber Realizes He Owns Way Too Much Uber Stock

Travis Kalanick wasted no time getting about $500 million lighter on his UBER shares.

Who'd want to invest in something like this? By Yinxinybyq [CC BY-SA 4.0 ], from Wikimedia Commons

Dow Drops 600 Points, Uber Announces IPO Will Price At Top, And Our Work Here Is Done

No one wants to hold equities today but everyone wants to hold Uber on Thursday, claims Uber.

Uber hindenburg

One Day After Underpromising, Uber Plans To Under-Deliver On Its IPO

"Surge pricing on our stock is a little lower than normal."

Who'd want to invest in something like this? By Yinxinybyq [CC BY-SA 4.0 ], from Wikimedia Commons

Uber's $100 Billion IPO Is The Final Symptom Of A Very Dumb And Very Fatal Disease

The hubris of everyone's least-favorite ridesharing company is outmatched only by its pile of burning cash.