Start your day with the Opening Bell powered by The Water Coolest. The Water Coolest is the preferred bathroom stall reading material of finance professionals. Sign up for the free daily newsletter.

IF YOU CAN'T BEAT 'EM

Tyson Foods is expanding further into the fake meat market.

America’s biggest meat processor is developing hybrid meat-plant patties that would cater to the growing group of people that define themselves as flexitarians, aka annoying assholes that are trying to cut back on how much meat they consume while making you feel guilty about your consumption habits.

Pick your poison

Half meat-half pea patties will debut under the brand Raised & Roots this fall, with chicken-plant hybrid sausage and meatballs hitting the market under the Aidells Whole Blends brand within the year. That is unless Ron Swanson burns the warehouses to the ground.

CEO Noel White expects these half meat offerings to turn into billion-dollar brands, as it’s reported that 75% of consumers are open to including both meat and plant-based proteins in their diets. And who better than Tyson to know the market? The company sold its stake in Beyond Meat juuuust before it went public and increased 5-fold.

Tyson Foods unveils plant-based nuggets as it moves into meat alternatives [CNBC]

IN OTHER NEWS

- Shares of Fiverr rose nearly 90% in its debut on the NYSE [MarketWatch]

- Jana Partners has built a 9.5% stake in Callaway Golf [Bloomberg]

- Sorry for partying. The London Metal Exchange is barring day drinking because it hates fun. [Bloomberg]

Related

By m01229 from USA (Shake Shack burger and fries) [CC BY 2.0], via Wikimedia Commons

Opening Bell 6.7.19

Fake beef. It's what's for dinner.

By m01229 from USA (Shake Shack burger and fries) [CC BY 2.0], via Wikimedia Commons

Opening Bell 5.3.19

Morningstar (think veggie burgers, not research) has beef ...

By m01229 from USA (Shake Shack burger and fries) [CC BY 2.0], via Wikimedia Commons

Opening Bell 10.29.19

Beyond beef. It's what's for dinner.

By m01229 from USA (Shake Shack burger and fries) [CC BY 2.0], via Wikimedia Commons

Opening Bell 7.25.19

What's next? 'Dashers' demanding $15 per hour?!

Getty Images

Opening Bell 7.30.19

Local millennial's Robinhood account takes a beating ...

Getty Images)

Opening Bell 6.10.19

The de-Kalanick-ing continues ...

Shouldn't even be looking at this logo.

Opening Bell 5.29.19

And you thought people with Chase Sapphire Reserve cards acted like elitist d-bags ...