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If you think that Goldman Sachs has become a bit, well, common; that it’s gotten embarrassingly expansive and PC; that it’s attracting the lame and unambitious; that its foray into online lending has proven a slippery slope indeed; that it’s gotten downright uncouth and pedestrian and desperate; that its first credit card was not worthy of the name “Goldman Sachs;” well, you should probably sit down.

Goldman Sachs Group Inc. is seeking to acquire the credit-card business of General Motors Co., doubling down on consumer banking and betting on a future where people pay for gas, takeout and groceries from the driver’s seat….

In their pitches to GM, Goldman and Barclays have pushed the idea of cars as e-commerce portals, people familiar with the matter said, an effort that the auto maker itself has embraced….

A deal with GM would advance Goldman’s ambitions on Main Street. Since launching its consumer arm, Marcus, four years ago, the firm has amassed $7 billion in loans and is aiming for $20 billion by 2025.

Goldman Sachs Vies for GM’s Credit Card, Betting You’ll Buy Coffee With Your Car [WSJ]



Goldman Sachs Still Figuring This Whole ‘Credit Card’ Thing Out

And the Consumer Financial Protection Bureau insists on helping.

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Goldman Sachs Is Doing Apple's Innovation For It These Days

DJ D-Sol is sampling Angelo Mozilo on Goldman's Apple Card plans.


Goldman Analysts Think New Goldman Credit Card Not Worthy Of The Goldman Name

Apple Card, backed by the bank, is at best “OK but not great.”

[Public domain] via Wikimedia Commons

Goldman Betting $75 Million On Dealbreaker Ads

We welcome our new contextual advertising overlords.


Goldman Sachs Sends Supersonically-Rotating Corpse Of Founder Into Orbit

Why did they have to name their appeal to the common man for their proud and august founder?


Little Marcus Goldman Sachs Is A Real Handful

Goldman’s precocious online lending platform is getting a full-time nanny.