Skip to main content

This story is brought to you by The Daily Upside. For more crisp and insightful content, you can sign up for the free Daily Upside newsletter here.

Pandemic-induced recession notwithstanding, there are signs the 1% is doing just fine.

The discount wholesale club has rolled out a new service: private jet access.

For just $17,500, shoppers can buy a 12-month membership to the NYC-based private jet company "Wheels Up." According to the company's website, the exclusive deal comes with:

  • $4k of flight credits and “guaranteed nationwide aircraft availability up to 365 days a year.”
  • A $3.5k credit to Costco, so your jet can always be fully stocked.
  • A 12-month membership to Inspirato, which offers luxury vacation rentals.

An Alternative: Luckily there is a less expensive option. Customers can purchase a year-long membership for just $1,995, but it doesn't include the Costco shopping card, flight credit or luxury vacation membership.

But, it does include the ability to "explore the Wheels Up community forums to coordinate shared flights with other members." Good value.

Racing Pigeons
For those interested in a smaller carbon footprint, there is an alternative way to get airborne.

Yesterday an anonymous Chinese buyer purchased a female "racing pigeon" (named New Kim) for $1.9 million.

Pigeon. $1.9 million.

How That Works: A popular pastime in Belgium for working-class men, pigeon racing has taken on an increasingly elite clientele. The activity involves releasing well-bred and well-trained pigeons hundreds of miles away and hoping their unique sense of direction and training will lead them home.

Prize pools for pigeon racing can reportedly reach into the tens of millions of Euros.

Never has a GPS tracker made so much sense.



Get Ready For The Roaring Twenties

It’s about to be 'Great Gatsby' time.

mario draghi

Investors Are Bullish On Milan

Super Mario is back in a familiar seat.

dunkin donuts

Dunkin’ Is In Talks To Be Swallowed

Try not to let your eyes glaze over on this story.

ski lift

Here’s What To Expect This Ski Season

You won’t see any lift ticket discounts.

closed bar

The Economic Comeback Is Losing Steam

New data points to a long road ahead.