Intercontinental Exchange

Like the four who held the job before him since its, er, difficulties began five-and-a-half years ago, Steve Freiberg did not do a particularly good job running E*Trade. But he's been compensated handsomely for facing the wrath of an angry Ken Griffin before getting a pink slip in August.

So credit-default swaps have a pretty bad rap in the wake of that whole financial crisis. And people apparently aren't interested in trading things that some parts of the general public (otherwise known retail investors) blame for the aforementioned unpleasantness without actually understanding anything about CDS. The IntercontinentalExchange has an idea to change all of that:

The IntercontinentalExchange really, really wants the Liffe. Oh yea, and the New York Stock Exchange, too. Sure. But it's really, really worried that those damned antitrust bureaucrats are going to screw them, as they are wont to do.