rebranding
![By World Economic Forum [CC BY-SA 2.0], via Wikimedia Commons](https://dealbreaker.com/.image/ar_16:9%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cg_faces:center%2Cq_auto:good%2Cw_620/MTYxMjc3NDI4NTY3MzIwNTQw/och.jpg)
Who Is This ‘Dan Och’ You Speak Of?
The former Och-Ziff Capital Management no longer dares speak its founder’s name.
PIMCO Doing Some Painfully Unsubtle Rebranding
Apparently "The Bill Gross Sucks And Is Dead To US Bond ETF" was a little too obvious.
How Long Until Wells Fargo's Inevitable Rebrand?
Maybe it's OK to change stagecoaches in midstream.